The New Age Packaging

-Tanishq Goel What’s the first thing you experience when you buy a product online or offline. It’s not the product but the packaging that it comes in. The primary P of the 4 P’s of marketing is the Product. But it’s not really the product alone that makes the difference for consumers but it comes

Premium bikes of the decade ahead : A Change in the future roads of India

By Anto Sharon J. 2020 has completely changed the face of this world and its markets. Nothing is the same as before. The motorcycle industry also took a hit but is now slowly gearing up to the next phase of the Indian bike market. The industry has been rapidly changing and the competition has been

Games that marketers play

Sports can be entertaining, engaging and emotionally exhilarating. The thrill of victory and the agony of defeat makes sports forge a deep, impassioned and meaningful connect with people. And it is this relationship that brands hope to leverage when they associate themselves with sports, whether it is by riding on the mass hysteria that cricket

THE ‘SUPERHERO’ OF MERCHANDISING

Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bheem character. Chilaka, 39 years, worked in the US for a few years after completing his degree in computer science, and was keen to make

Shared Value’ ,the new format for businesses: Nadir Godrej

Being a member of the Godrej Family, which was the first one to make products which displaced entrenched foreign labels, for Nadir Godrej, business as well as poetry, runs in the blood. Nadir Godrej, the Managing Director of Godrej Industries and Chairman of Godrej Agrovet has his vision all set to change the strategy adopted by

Marketing- The PQRS Strategy of Apple Inc

Apple Inc. (“Apple”) as we all know is a global brand known for being innovative, creative and a market leader in host of products. But what is more noticeable about this amazing company is that the Cupertino based conglomerate spends over USD 1 Billion on advertisements. At the same time we know Apple does not

Does Your Future CEO Come From Marketing?

Traditionally, the CEO has come from just about anyplace, but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. Organizations focused on innovation might look to a CTO type. Those focused on market share fished in their sales pool for their next big tuna.

Study for Marketers: Key factors affecting choices, aspirations of the urban young

Source: Economic Times Understand us first and then start marketing to us, say the youth of today. Marketers are not sure they get this enigmatic universe and most still choose to treat them as a cluster of raucous and hormonal entities, shares Samyak Chakrabarty, chief youth marketer, DDB Mudra Group. It all began 6 months ago when I lost