Marketing: Myth vs Reality

Is it a bird, is it a plane…….well, it can be anything you want it to be as long as you know how to market it. While most B-schools grads might be familiar with the conventional definition of creating, communicating, delivering, and exchanging offerings of value to consumers, if marketing were to be described in

Marketing- The PQRS Strategy of Apple Inc

Apple Inc. (“Apple”) as we all know is a global brand known for being innovative, creative and a market leader in host of products. But what is more noticeable about this amazing company is that the Cupertino based conglomerate spends over USD 1 Billion on advertisements. At the same time we know Apple does not